Playing with On-Net Tariff
What’s your comment about current telecommunication tariff in Indonesia? Please pay attention for the 3 biggest operators’ ads nowadays. XL claim that customers can talk for 17 hours for only Rp 1,000 (almost US$1), while Indosat informs that customers can make a voice communication with just Rp 1,000 for whole day. The biggest cellular operator, Telkomsel asks for Rp 2,000 for entire day communication.
What are thay looking for exactly? If we inspect the terms and condition, it is mentioned that the tariff is for On-net communication only, for the same network. If you are an Indosat subscribers, the tariff applies for calling to Indosat network. The same is true for XL and Telkomsel.
Yes, the operator can only play with on-net tariff. They don’t touch the off-net tariff. Why? Because the off-net tariff comprise of two parties originating and terminating network and the tariff is already agreed between them.
According to the information from each operator last year, the average revenue per user is around Rp 50,000 - Rp 60,000. By applying the daily tariff as mention above, each operator target of ARPU is still the same. 30 days mean Rp 30,000 and plus the cost of interoperator call then the average ARPU will be around Rp 50,000. So, it means that there are many ways to maintain the revenue by bundling it with variety of tariffing scheme.


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